Direct Trade, even better than Fair Trade
Juan Ana Cafe is grown, processed, roasted, and packaged in San Lucas, Guatemala. The only part of the process that is not in local hands is the movement of the bags once they land in the US. This Direct Trade Model ensures the highest quality product as well as the largest impact on the community.
The project, run and owned by the San Lucas Mission, provides adequate, sustainable living for coffee farmers by paying fair, consistent prices for their coffee, regardless of the market value. In turn, these farmers provide the project with only the highest quality coffee.
Our farmers’ Arabica coffee is grown under a full shade canopy at the ideal altitude (between 5,200 and 6,000 feet) in rich volcanic ash soil. Prior to the months of the harvest season, hours are spent daily preparing the land and caring for the plants that sustain the lives of the people.
The coffee harvest takes place between November and February. Families venture out to their land, for seven hours a day, picking by hand on average 150 to 200 pounds of coffee per day, per person. In return for coffee picked according to mission guidelines the families are paid above Market Price.
After harvest, workers begin the long process of washing, drying and roasting the red beans to turn them into our signature coffee. Then, all that is left to do is package the beans. The coffee is placed in a mylar bag and vacuum sealed to keep the coffee fresh, then placed inside a cloth bag. Once everything is done, the outer cloth bag is hand-tied and ready for export.
It is the best coffee on the planet. Combine the great taste with the great cause, and it's almost too good to be true!